Influitive

OCTOBER 30, 2015

He says it is the job of the marketer to use this new technology—like an advocate marketing program —to scale customer engagement efforts at every stage of the buyer’s journey. Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Download your FREE eBook now. Delivering an exceptional customer experience.

Marketing 79

Marketing B2B B2C Upselling 79

Kapta Customer Success

OCTOBER 2, 2017

The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Customer success is limited strictly to subscription-based service companies, but can be applied in B2B or B2C industries. These three metrics are the most important to showing true progress.

Accountability 40

Accountability Management B2C Upselling 40

SmartKarrot

MARCH 15, 2022

This leads to lower customer acquisition costs and higher retention costs. Best for: The PLG approach is best suited for B2B and B2C companies that are product-based. If someone becomes a customer if they read a blog, watch a video, or download an ebook- it is marketing-led growth. Marketing-led Growth.

Sales 10

Sales Marketing SaaS Customer retention 10

SmartKarrot

MARCH 2, 2022

One of the main reasons for this is that the market is already flooded with competitors, many of whom compete for customers’ already limited attention in both B2B and B2C environments. HubSpot offers exclusive content in form of ebooks, webinars, etc, in exchange for contact information. Kissmetrics uses emails the best.

SaaS 12

SaaS Marketing Upselling Engineering 12