ShepHyken
OCTOBER 6, 2022
I know you would say, “of course that these are important, and we focus on them,” but have you calculated how much value they actually bring? Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping.
ShepHyken
APRIL 28, 2024
This article includes five ways to manage the VIP experience, and of course, there’s technology, personalization, and more. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
360Connext
MAY 3, 2022
And customer journey maps tell the story of how the customer interacted with the brand. And yes, this happens in business to business (B2B) and B2C. Future State Customer Journey Mapping. This technique leverages the best practices of journey mapping but aims the lens at the future rather than the current state.
Hello Customer
APRIL 5, 2023
To locate where customers are experiencing friction, you need to understand the customer journey first. If you’ve already made a customer journey map, great! A customer journey map helps you visualize every interaction or experience your customers might have with your business. If not, we’ll recap it shortly.
PeopleMetrics
JANUARY 24, 2022
We also offer help with journey mapping and training your people to deliver the differentiated experiences high-impact customers expect. And my first book, Listen or Die , has numerous B2B examples and a chapter devoted to the differences between B2B and B2C CX. Customer Satisfaction Software: Crash Course & Top Features.
PeopleMetrics
MAY 12, 2022
Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Customer journey mapping is a foundational part of that process. Here's what we'll cover: Journey Mapping Fundamentals.
GetFeedback
JANUARY 6, 2020
After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2C companies sell to consumers.
Expert insights. Personalized for you.
177 
Let's personalize your content