Reality Check: Will Customer Journey Analytics Be the Next CRM?
DMG Consulting
APRIL 10, 2017
Thank you for your interest in DMG Consulting’s publications. Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. CJA might not be ready to replace CRM, but it’s a step in the right direction.
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