How Amp on Amazon used data to increase customer engagement, Part 1: Building a data analytics platform
AWS Machine Learning
SEPTEMBER 9, 2022
It’s designed to provide a seamless customer experience to listeners and creators by debuting interactive live audio shows from your favorite artists, radio DJs, podcasters, and friends. However, as a new product in a new space for Amazon, Amp needed more relevant data to inform their decision-making process.
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