ShepHyken
OCTOBER 6, 2022
Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. Where do customer relationships feature on those journey maps? The problem I see is this.
ShepHyken
APRIL 28, 2024
While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. Expensive marketing and advertising campaigns only provide a return on investment when customers make a purchase.
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SmartKarrot
MAY 6, 2022
From a bird’s eye view, the customer journey is a simple, transactional journey happening between a seller and a buyer. However, a deeper dive into the ocean of customer journey brings you face-to-face with the complexities associated. No customer journey goes from point A (product advertisement) to point B (purchase).
Mindtouch
FEBRUARY 20, 2018
There is one secret to successful advertising that far too many companies overlook: help content. Executed well, help content can be a real-time advertising platform for your company, one with the potential to create loyal customers and won’t require any advertising budget. Do you provide services, products, or both?
Customer Guru
AUGUST 21, 2018
Martha is the co-founder of CX Speakers LLC, a company that trains and educates and trains B2B and B2C companies in enhancing customer relations and increasing customer engagement. Among her many areas of expertise are reducing churn with customer and employee journey mapping, reputation management, and brand storytelling.
PeopleMetrics
MAY 12, 2022
Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Customer journey mapping is a foundational part of that process. Here's what we'll cover: Journey Mapping Fundamentals.
Lumoa
FEBRUARY 9, 2023
The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys. It is trusted by 92% of consumers.
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