Digital Transformation in Retail Banks: Potential Impact on Brand Equity, Customers, and Employees
Beyond Philosophy
JULY 4, 2016
It is having most impact, and will likely continue to do so, in traditional industries such as retail banking. Digital innovation in banking can be seen in the transformative way people transact and organize their finances. Can act in real time, responding to advertising or incentives. Let’s begin there. Brand Equity.
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