article thumbnail

Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

The Pacific Crest 2016 survey shows that the median cost of acquiring an ACV dollar for new customers is $1.16. On the other hand, the median cost of acquiring the ACV dollar for plan expansions and upsells is only about $0.20 There are three types of expansion selling plays you can make for your installed customer base: 1. Upsell.

SaaS 71
article thumbnail

Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

The Pacific Crest 2016 survey shows that the median cost of acquiring an ACV dollar for new customers is $1.16. On the other hand, the median cost of acquiring the ACV dollar for plan expansions and upsells is only about $0.20 There are three types of expansion selling plays you can make for your installed customer base: 1. Upsell.

SaaS 71
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Product Market Fit: An Ultimate Guide

ProProfs Blog

Google identified a need no other search engine was meeting and by 2017, 11 million AdSense users were paying Google $95 billion a year. Another way to calculate CSAT is the percentage of happy respondents i.e., customers with scores 4 and 5 on a scale of 1-5. Customer Retention Rate. How to Calculate CSAT Score.

article thumbnail

The Importance of Customer Loyalty

Nicereply

Brand Keys recognized Apple as “the best representative of customer loyalty and enjoyment in laptop computers, tablets, smartphones, and online music” in their 2017 Customer Loyalty Engagement Index. In fact, 87% of Apple’s customers are brand loyal – meaning they will continue to purchase from Apple in the future.

article thumbnail

The New Year’s Resolution for Customer Success: Every Customer is a Subscriber

Amity

No matter your industry, your customer’s vertical, or whether you have a product or service, the motto of treating every customer as a subscriber instead of just another account will force you to focus on their success above all else—resulting in loyal customers who are die-hard brand advocates.

article thumbnail

Understanding the Connection Between Customer Success and Renewals

Education Services Group

In fact, Frederick Reichheld of Bain & Company (inventor of the Net Promoter Score) has shown through research that increasing customer retention rates by just five percent can boost profits anywhere from 25 to 95 percent. Customer Success Is a Constant Process. Model 2: Customer Success Handles Renewals.

SaaS 40
article thumbnail

Guide to Keeping Your Customers: 24 Customer Retention Strategies

Nicereply

Customer retention is the act of keeping customers engaged, creating customer advocates, and reducing churn before it happens. Imagine you never acquired another customer. Your sales team went home, and all you had left was your current group of customers. That’s where customer retention comes in.