CSM Magazine

FEBRUARY 16, 2016

The report also showed that the increased customer satisfaction driven by a Revenue Lifecycle Management approach improved yield and retention. Other benefits highly rated by respondents include enhanced revenue, improved customer advocacy, expanded market share and competitive differentiation. Methodology.

B2B 40

B2B Customer advocacy Analytics Education 40

Influitive

OCTOBER 11, 2015

Customer engagement really begins the moment a buyer spots a mention of your company on social media, or hears about your product from a peer in their industry. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

B2B 111

B2B Marketing Best practices Feedback 111

ChurnZero

JANUARY 10, 2020

“Investing in our customers’ success is one of ShootProof’s top priorities. He is passionate about customer advocacy and believes that there’s no more powerful growth engine than delighted customers. ” . 3) Lisa Schreiber, (First) Chief Customer Success Officer, Forcepoint .

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer.

B2B 66

B2B Marketing B2C Education 66

Influitive

JUNE 14, 2016

I was first introduced to the concept of the Servant Leader by community engagement maven Phoebe Venkat during a talk she did at a conference in 2015. Cue the rise of the Servant Marketer! At their service. While the phrase “servant leader” was new to me at the time, it has been around since Robert K. Greenleaf coined it way back in 1970.

Marketing 60

Marketing SaaS Consulting Consulting 60

ClearAction

OCTOBER 10, 2017

Those tend to be situations that span multiple parts of the company, span multiple processes, and where there is no one that is holistically looking at a problem, that’s where our customer experience team steps in.” ” Take a page from VMware’s playbook.

B2B 83

B2B Customer Experience Customer advocacy Best practices 83

Beyond Philosophy

JUNE 14, 2016

Based on insights from the Temkin Group report’s State of CX Metrics, 2015, a recent LinkedIn infographic post by CXPA co-founder Bruce Temkin labeled customer experience metrics as “Immature, But Improving”. Michael Lowenstein, Ph.D., CMC Thought Leadership Principal, Beyond Philosophy.

Metrics 150

Metrics Customer Experience Consulting Consulting 150

CustomerSuccessBox

JUNE 15, 2020

Not a single person in 2015 answered “Where do you see yourself in 5 years” correctly. So, to help Customer Success rise up to the occasion, we recently conducted 4 webinars where we invited various industry leaders and discussed how Customer Success will play a massive role for companies to thrive during this pandemic.

SaaS 64

SaaS Customer advocacy Construction Metrics 64

Influitive

JULY 8, 2015

So, when Mark Organ asked me to do this presentation, I was trying to think of how I was going to do this with two dozen people giving presentations on customer advocacy. Product is an amazing place to start your customer advocacy. How am I going to say anything different? I haven’t been in marketing for a while.

B2B 64

B2B Marketing Customer advocacy Sales 64

AWS Machine Learning

NOVEMBER 24, 2023

His entrepreneurial journey began with his college startup, STAK, which was later acquired by Carvertise with Aaron contributing significantly to their recognition as Tech Startup of the Year 2015 in Delaware. Well known for turning customer advocacy (serving as the voice of the customer) into revenue-generating new features and products.

APIs 83

APIs Engineering SaaS Enterprise 83