Meal Kits Show The Way For Breakthrough Innovation Opportunities In The Food Category
Maru Group
FEBRUARY 15, 2021
With all the buzz around meal kits in a time of increased at-home cooking, and with so little known about how consumers feel, behave, and think about meal kits, we explored some current trends and sentiments toward the meal kit space. Meal kits play well to the changing tastes being driven by the younger consumer.
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