Remove Customer effort Remove Data Remove Journey mapping Remove Metrics
article thumbnail

Hey! You Got Your Metrics in My Journey Map!

CX Journey

At the time, I suppose they were two things that we traditionally didn’t believe went together (yea, right!) – a bit like how many think about metrics and journey maps. And the only way they can be actionable is if you have some data to support or to drive that action. Executives love data and metrics, right?

article thumbnail

Why Do I Need Data in My Journey Maps?

CX Journey

Image courtesy of Pixabay Are you adding data to your journey maps? You Got Your Metrics in My Journey Map! In it, I advocated for mappers to add data to their journey maps. And the only way they can be actionable is if you have some data to support or to drive that action.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Most Important Rule of Journey Mapping

CX Journey

Creating a customer journey map is an important first step when it comes to your customer experience transformation. Notice the word that I used a couple times in that sentence: "customer." Next, bring the maps to life by infusing the voice of the customer. Whoever understands the customer best wins.

article thumbnail

Unveiling Customer Experience Key Indicators for Senior Service Managers

Win the Customer

Net Promoter Score (NPS) A fundamental metric, NPS reflects the likelihood of customers recommending your brand to others. This indicator encapsulates overall customer satisfaction, serving as a compass for understanding the sentiment and loyalty of your customer base.

article thumbnail

Journey Maps: Not an Exercise in Futility

CX Journey

One of the arguments against journey mapping I often hear is that it's an exercise in futility: You map. You map because you need to understand the customer experience; you know that you cannot transform something you don't understand. This is a common starting point for maps. You put it on the wall.

article thumbnail

How insurance companies can decide on which CX Metrics to use

Quadient

How insurance companies can decide on which CX Metrics to use. Selecting and keeping track of the right Customer experience (CX) KPIs is important. validate whether improvements to the customer experience have taken place. This is further complicated when you consider that the range of possible CX metrics is extensive.

Metrics 52
article thumbnail

Customer Journey Analysis in 6 Easy Steps

Quadient

One of the ways we understand the customer’s experience is through mapping and analyzing the journey through all customer touchpoints. What is Customer Journey Analysis? An alphabet soup of terms has emerged in the customer journey mapping arena.