Totango

JANUARY 4, 2019

‘Customer-centric’ no longer just refers to a marketing strategy—it’s a whole economy. Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model.

Customer centricity 79

Customer centricity SaaS Marketing Enterprise 79

Totango

OCTOBER 20, 2022

In some companies, customer success managers may play an active role in the sales process, helping sales representatives elicit customer goals and persuade buyers of product benefits. At other companies, CS managers may be assigned to follow up on sales during the customer onboarding phase. Persuasion Skills. What did you do?

Management 91

Management Upselling Coaching Best practices 91

Education Services Group

JULY 5, 2022

Standing there with a sack of beans, hoping to get some guidance about where to even begin to make Customer Success viable in their organization. Customer centricity needs to be a cross-departmental philosophy. Humanity is a key aspect of Customer Success in this way. CS in the non-SaaS space is growing.

SaaS 52

SaaS Customer centricity Best practices Upselling 52

Education Services Group

JULY 10, 2019

In order for a business to have longevity, it must ensure that all parties involved are driving towards enriching the customer experience. So in today’s SaaS-dominated B2B landscape, channel relationships are in need of an update. Map a Successful Customer Lifecycle. The relationship between OEMs and partners is nuanced.

Journey mapping 40

Journey mapping Customer centricity SaaS Sales 40

Amity

JANUARY 30, 2014

It is abundantly clear that the future is very bright for customer success! As we move into 2014, companies will be more focused than ever on the customer centric organization. Focus on generating a deep understanding of customer’s business drivers #customersuccess [Tweet this!]. Moving Beyond SaaS.

Chief Customer Officer 48

Chief Customer Officer SaaS B2B Metrics 48

ChurnZero

SEPTEMBER 25, 2020

At ChurnZero, to help give Customer Success perspective into the development phase, we use an exercise where we turn our CSMs into mini product managers. This roleplaying allows Customer Success to put on their Product hat and gain the context to understand the reasoning and rationale behind these, sometimes controversial, decisions.

Customer centricity 76

Customer centricity Feedback Construction Marketing 76

SmartKarrot

JULY 26, 2021

As businesses become more customer-centric , companies are focusing more on forming and training their internal resources to become CX specialists. Customer Experience Director Customer Experience Manager Customer Experience Consultant Customer Experience Specialist Customer Experience Agent Customer Experience Advocate.

Customer Experience 11

Customer Experience Journey mapping SaaS Metrics 11