Beyond Philosophy
OCTOBER 23, 2017
His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Economic Theory Helps Explain Customer Behavior Too.
Beyond Philosophy
JANUARY 26, 2015
We are making sure our government integrates intelligence to combat cyber threats, just as we have done to combat terrorism. Can you legislate a critical part of serving your Customers well in this way? Customer centricity is not the result of a sweeping (and frankly, rather relaxed) standard issued by the government.
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Beyond Philosophy
MAY 25, 2016
The federal government pressured both sides to return to the negotiating table in Washington D.C. But they are cheaper, so Verizon wants to do it regardless, ticking off employees and customers in one fell swoop! Business must focus on what the customer wants and needs and not only what the company wants and needs.
Beyond Philosophy
JUNE 25, 2020
Today, I intend to give you practical advice on how to make and manage customer memories. The five following rules govern this effort: Five Rules for Making and Managing Customer Memories. Emotions create memories. It is crucial today to keep the customers that you’ve got, let alone attracting new customers.
Beyond Philosophy
SEPTEMBER 17, 2014
They are important to your organization to help create an emotional relationship with your brand. I use stories all the time when I am consulting with clients on Customer Experiences. We have emotions that create instincts and “gut feelings” that affect our judgment and actions. Blogs Customer Emotions'
Beyond Philosophy
OCTOBER 29, 2014
If people in Bulgaria were given the option to choose to be governed by European or even British politicians over our current ones, I’m sure many would choose to do so. How is this applicable to Customer Experience? Well, Loss Aversion is applicable to Customer Experience as well. I am not judging the Scots by any means.
Beyond Philosophy
OCTOBER 6, 2015
According to the BBC he said, “We will have even stricter governance, compliance, and standards, and I will vouch for that.”. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. And then he will promise to clear things up.
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