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Big Controversy: Should We Stop All Certification Now? Join the Debate…

Beyond Philosophy

We know from industry research and personal experience that despite all the attention on it, Customer Experience is either stagnating or not getting the results CEO’s desire. I am also disappointed in the frequency of bad experiences I have had lately, despite the focus on Customer Experience.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. How Customers Think of Customer Experience.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. How Marketers Think of Customer Experience.

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Mapping Customer Journeys Through a Systems Lens

Horizon CX

It must be derived from the customer’s perspective otherwise it’s made up of assumptions and speculation versus hardcore evidence. This map is also critical because it forces organizations to look at how their customers experience their brand versus how the organization thinks customers are experiencing it.

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The Impact of the Customer Experience Function: A Deep Dive Interview with Customer Experience Executive, Erica Mancuso

Vistio

From there, I went to yet another B2B SaaS company in healthcare and really worked in service transformation and led a lot of initiatives related to the customer experience. It’s really where I kind of fell in love with the whole concept of a customer experience. So that was a lot of fun.

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Achieving Customer Success Maturity: Focus Areas, Pitfalls, and Warning Signs

ChurnZero

But it’s essential to getting a comprehensive view of customer activity across the company. You need all the relevant data and context to see the big picture of the customer experience. If you have a five-person Customer Success team and adding a Customer Success Operations role makes each CSM 20% more efficient, then do it.

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8 Exceptional Customer Success Professionals Share Insights on the Future

Amity

The fast pace of new Social Media applications paired with the dominance of mobile devices is providing an increasingly accessible medium for customers to exercise their individual voice and personality; including tailoring how they choose to communicate with vendors in the ‘here’ and ‘now’ in a way that best suits their needs and lifestyle.