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Using Big Data to Create Exceptional Customer Experiences

VocalCom

Big data has been a buzzword in the customer service industry for some time now. As every brand knows, all databig and small—can be applied in some manner to drive sales and improve customer service. Here are five essential big data sources to look at—and how you can use them to create exceptional customer experiences.

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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Big data is also critical to implementing targeted marketing practices.

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Top 5 Posts in March

Contact Center Pipeline

Our most-read blog post in March was Kathleen Peterson’s insightful look back at McKinsey & Company’s decade-old research into the impact of Moments of Truth on customer loyalty, and its relevancy in today’s multichannel environment.

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Digital disruption in insurance – why it is all about service

Eptica

A fifth of European consumers said they’d be happy to buy insurance from brands such as Google, Apple, Facebook or Amazon , particularly if they used their customer knowledge and access to big data to bring down premiums. Insurance, Mobile, Multichannel Customer Service, Self-service. How can they compete?

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Goals: How One NHL Team Scored a Customer for Life

Fonolo

Now, this was a time before more efficient communications technologies existed; relative to today’s prolific multichannel customer service offerings, there was considerably less choice in the late fifties. . Flavio Pereira , Founder and CEO, Nuveo. Flavio is a serial entrepreneur.

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5 Technologies That Reduce Customer Effort

VocalCom

Big data can be used in many ways to provide proactive service. In addition, big data can help brands understand their customers’ habits, such as buying preferences. With the help of insights provided by big data, live chat may be used to reduce customer effort.

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AI: 4 Key Benefits for the Customer Experience

VocalCom

By working closely with big data and even principles of behavioral psychology, artificial intelligence can help brands find their target audience more effectively and transform the quality of the customer experience. However, artificial intelligence has the capacity to deliver more than just direct customer service.