Peter Lavers

NOVEMBER 16, 2017

Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. This has been repeated with mobile devices and to some extent Social, which when added to the traditional routes to market, means that a business has become multi channel. These changes will affect a lot more than the marketing department.

Customer centricity 183

Customer centricity Automotive Finance Marketing 183

TeamSupport

APRIL 15, 2021

The current marketing environment has changed drastically. Customers are often in need of assistance and expect smooth interactions with the company. Marketing and Technology. Surveys show that 86 percent of customers are willing to pay more for a better customer experience. Image Sources: [link].

Omni-channel support 106

Omni-channel support Customer Support Technology B2B 106

CustomerSuccessBox

OCTOBER 4, 2021

SaaS businesses aim at being customer-centric. A study shows that customer-centric businesses are 60% more profitable than their counterparts. Also according to the CMO Council, it is found that 14% of marketers believe that customer-centricity is the trademark of their companies. Link: [link].

Customer centricity 52

Customer centricity SaaS Big data Accountability 52

ChurnZero

DECEMBER 11, 2020

T h e complexity of Customer Success software is often grossly underestimated. . Marketing would never be asked to build their own automation tool, or sales a CRM. So why would yo u consider building a Customer Success platform – a product of equal complexity ? (By the way, the answer is no, a CRM is not enough. ) .

CRM 59

CRM SaaS Technology Big data 59

ProProfs Blog

JUNE 30, 2020

To help you understand this essence and develop better customer service strategies, we’ve curated a list of some of the best customer service books below. Create a positive customer-centric culture amidst the support team. Create better customer loyalty programs. Improve your existing customer success strategies.

Customer Service 128

Customer Service Chief Customer Officer Customer centricity Marketing 128

SmartKarrot

JANUARY 12, 2021

With the growth of technology, the healthcare sector has adopted highly sophisticated technologies like Big data, electronic health/medical record (EHR/EMR) in their software products. With so many tech-companies supplying healthcare-related software products, customer success in healthcare has become an indispensable part.

Healthcare 10

Healthcare Best practices SaaS Customer centricity 10

SmartKarrot

OCTOBER 13, 2020

In this age of increasing competition with other businesses, customer intelligence (CI) is becoming a prominent competitive advantage. We have already known that being customer-centric is paramount for the growth of any SaaS company. But there are various facets of becoming a customer-centric organization.

Customer centricity 10

Customer centricity SaaS Analytics Customer retention 10