Totango
JUNE 4, 2021
By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Use your customer journey map to plan events that trigger customized offers. Rewards will differ from B2B to B2C customers.
Pointillist
SEPTEMBER 10, 2020
Real-Time Interaction Management Real-time interaction management (RTIM) is usually defined by B2C marketers as a capability that helps brands deliver more contextually relevant experiences. Process mining provides analysts and managers with an easy way to analyze event logs within enterprise transaction systems.
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Tethr
MARCH 22, 2021
This material originally appeared as part of our Learning Series podcast on B2C sales. Welcome to the Tethr Learning Series, The four “D’s” of better B2C sales performance. In this study, we built a predictive sales model, where we looked at B2C sales performance, specifically in inbound sales conversations.
Amity
FEBRUARY 18, 2014
To address newly relevant B2C markets, Moore adds a new model as an appendix. An effective B2C enterprise needs to have all 4 gears spinning to drive adoption and growth. This is much more than simply upselling and cross-selling tactics. The Four Gears Model for Digital Consumer Adoption. business model.
Amity
SEPTEMBER 25, 2017
When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers. Over the past couple of years, we identified the need to become more B2B focused, while still doing B2C. When I joined the HelloSign team, our customers were mostly B2C and starting to emerge onto the B2B side.
ChurnZero
OCTOBER 16, 2020
Whether Customer Success or Sales should own the renewal, expansion, and upsell is a hot-button issue in today’s SaaS sphere. Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? They sit down and start scribbling down payments and interest rates in a two-by-two square.
Totango
JULY 18, 2018
Digital-first B2C companies such as Amazon, Uber, and Lyft have set the bar high for an intuitive and responsive customer experience. Typically, each ticket is logged as a separate event in the ticketing system. Increased Customer Expectations. Customer Support is, in its natural state, a reactive endeavor.
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