BlueOcean

OCTOBER 4, 2021

In fact, many subscription-based services have designed an ease-of-use/self-serve model that benchmarks the customer experience before that subscriber ever picks up the phone, writes an email, connects via live chat, or drops your brand handle into their social media post.

Customer Experience 77

Customer Experience Coaching B2C Customer Care 77

BlueOcean

OCTOBER 4, 2021

In fact, many subscription-based services have designed an ease-of-use/self-serve model that benchmarks the customer experience before that subscriber ever picks up the phone, writes an email, connects via live chat, or drops your brand handle into their social media post.

Customer Experience 62

Customer Experience Coaching B2C Customer Care 62

Nicereply

NOVEMBER 30, 2021

Customer churn is an unpleasant reality of any business, both B2C and B2B. In fact, the Client WinBack Benchmark Study found that 26% of clients return with a strategic win-back campaign, their customer lifetime value doubles, and the ROI for reactivating past clients is 32X or more.

Surveys 104

Surveys B2C Benchmark Accountability 104

Amity

FEBRUARY 2, 2016

Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey. The Software as a Service (SaaS) model, moved the customer into the driver seat, and they are not going to give it up. The best part?

SaaS 80

SaaS Education Customer retention Sales 80

Talkdesk

JUNE 1, 2016

JASON : I’ve invested in 21 SaaS companies. I’ve become a fan of looking at B2B products in the way you would look at B2C products; that is, measuring smaller metrics like time in app and daily active users. They should set a benchmark and a timeline to achieve it. JOSH : There are some worrying macro things going on.

Customer centricity 40

Customer centricity Marketing B2C Benchmark 40

Pointillist

MARCH 22, 2018

There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. A SaaS benchmarking survey looked at the customer acquisition costs (CAC) needed to acquire $1 annual contract value (ACV) for new customers compared to upsell to existing customers.

Upselling 71

Upselling Analytics B2B B2C 71

SmartKarrot

OCTOBER 12, 2022

It may appear that this only applies to B2C companies that conduct direct sales to customers. As a B2B company, you still have clients and a client journey even though you sell to other businesses rather than consumers directly, as in the B2C world. However, it also applies to B2B businesses. Then comes the adoption stage.

B2B 10

B2B Accountability Brand ambassadors Customer advocacy 10

SmartKarrot

SEPTEMBER 8, 2020

If you are into a fast moving business, especially in a B2C environment, then your needs are mostly short term. When results can be measured based on the feedback of your actions, you can check if your benchmarks are achieved. Share the goals and benchmarks you plan for them to achieve. When it is not needed? Time-bound.

Benchmark 10

Benchmark B2C Feedback B2B 10