SaaS churn rate benchmarks: and how to do better yourself!
SmartKarrot
MAY 28, 2020
It is a common belief in the SaaS industry that the acceptable SaaS churn rate benchmarks is around 5% annually. There are many factors that decide what is an acceptable benchmark and what exceeds it. The volume of sales depends on if it is for B2B or B2C customers. They are: The size of your company.
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