Remove B2B Remove Journey mapping Remove Metrics Remove Upselling
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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

upselling to the most loyal customers) Process changes (e.g. B2B Customer Experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing.

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Top Customer Engagement Tips for Retaining Executive Stakeholders

Totango

Trials of upsell products. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. Support metrics: How many support tickets has the customer opened, and what have the results been? Renewal of subscriptions.

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QBR in SaaS: Is the traditional QBR dead?

Totango

B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. In general, QBR meetings help ensure that SaaS clients receive the value they’re paying for from their software provider, promoting higher subscription renewal, upsell, and referral rates.

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What is the Buyer’s Journey & How to Write for Every Stage

ProProfs Blog

To make sure your efforts are reaping benefits, track metrics such as number of new visitors, percentage of new visitors vs. overall visitors, and number of new direct visitors. Remember: At this stage of the buyer journey there are two things your buyer is unaware of: the solution they’d need to solve their problem and your brand.

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Customer Experience Strategy: An A to Z Glossary

Lumoa

upselling to the most loyal customers) Process changes (e.g. B2B customer experience B2B Customer Experience is, simply put, the experience and interactions with your company of a B2B customer. The situation when B2B CX was very distant from B2C CX has been rapidly changing. So let’s start! So why should you care?

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Voice of Customer Maturity: Ultimate Guide

ClearAction

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Buying Influencers: Many parties within a B2B firm influence buying decisions. So, what does it mean?

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