Remove B2B Remove Best practices Remove Journey mapping Remove Upselling
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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

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5 Top Customer Service Articles of the Week 6-7-2021

ShepHyken

Customer quotes can be used to tell your customer’s story on a customer journey map or in a persona. My Comment: Jeannie Walters is no stranger to this weekly roundup of the best customer service and CX articles of the week. The Untapped Potential of B2B Customer Loyalty Programs by John Rolston and Jon Glick. Absolutely!

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 115
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B2B Customer Service vs. Customer Success

Totango

B2B customer service is often confused with B2B customer success, but they are not the same. First, we’ll define what B2B customer service is and distinguish it from customer support in B2C industries. Then, we’ll consider how B2B customer service differs from customer success in a B2B context. App integrations.

B2B 91
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QBR in SaaS: Is the traditional QBR dead?

Totango

Here we’ll show you how to update your SaaS QBR strategy to keep up with the latest technology and best practices. Finally, we’ll offer some tips on updating your QBR SaaS strategy to leverage the latest technology and best practices. First, we’ll examine what a SaaS QBR is and why they’ve become so important.

SaaS 97
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Top LinkedIn Learning Courses for Customer Success

ChurnZero

This course can be taken on its own as an introduction to the topic, or as one in a series of courses from PracticalCSM.com that build upon each other to cover the entirety of CSM best practices in greater detail. Instructor: Rick Adams , Author, Trainer, Consultant and Business Owner, Practical CSM. Level: Intermediate.

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Top Customer Engagement Tips for Retaining Executive Stakeholders

Totango

Trials of upsell products. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. Adoption of advanced product features. Renewal of subscriptions. What Are the Benefits of Customer Engagement Strategies?