Influitive

JULY 17, 2014

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. B2B marketing risks and returns. For example, sophisticated lead scoring and big data tools are more difficult to get up and running, but they can give you a huge competitive advantage. Brand builder. Do your homework.

B2B 45

B2B Marketing Analytics Consulting 45

Vcaretec

JUNE 6, 2022

Connect: @RoyAtkinson Chip Bell Bio: Customer Service Expert, Keynote Speaker, Business Consultant, Author of 'Sprinkles.' Connect: @AnnaSabryan Greg Sherry Bio: Software marketing VP | Tweet about Marketing, Customer Service, Customer Experience, Analytics, Big Data. Writer/Analyst by trade. Tweets are my own.

Customer Care 98

Customer Care Chief Customer Officer CRM Wireless 98

CSM Magazine

MARCH 19, 2021

As part of the transaction, IRI also entered a partnership agreement with Kognitiv, a B2B technology organisation headquartered in Waterloo, Canada, which is a world leader in collaborative commerce deployed through its unique Platform-as-a-Service. ” About the IRI Partner Ecosystem. For more information, visit www.iriworldwide.com.

Big data 52

Big data B2B Analytics Customer centricity 52

TechSee

DECEMBER 5, 2017

According to Walker , a customer intelligence consulting firm, by 2020, customer experience will overtake price and product as the key brand differentiator for B2B. Its intelligent knowledge base/self-service platform is powered by artificial intelligence, unified search, rich analytics, and machine learning.

Contact Center 116

Contact Center Technology Self service Call Center 116

Natalie Petouhof

JUNE 9, 2015

Frequently brands tried to bring point solutions together, often hiring system integrators and management consulting firms to integration those solutions. Evolve commerce with interaction and behavior pattern analytics by putting big data to work. Technology platforms didn’t provide truly integrated.

Management 68

Management CRM Government Big data 68

Amity

JUNE 8, 2016

As such, it’s a little ironic that, despite all the data at their disposal, and the $36 billion they’ll collectively spend on CRM software in the next 12 months, many companies haven’t a clue about what is happening with their customer relationships. Companies lack relationship intelligence. It isn’t.

CRM 67

CRM Journey mapping B2C Government 67