article thumbnail

Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

And this is thanks to the increased use of data, or as we now like to term it Big Data, and algorithms to analyse it all. . Data gives us information about what to do, or more precisely, AI now controls many of the processes in which we are involved. It’s not that Big Data is smarter. ” Why?

article thumbnail

Accueil: Where and How Does Humanity Impact Customer Experience?

Beyond Philosophy

There are a number of ways in which taking a humanistic approach to everything customer-related works for all stakeholders, and directly influences and impacts their behavior. Create a customer-centric human culture and set of processes. Create human connections between employee ambassadors and customers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania

C Space

Customer Values: Q&A with Peter Fader, Professor of Marketing, The Wharton School at the University of Pennsylvania. Peter Fader has written two books, both with “customer centricity” in the title: Customer Centricity and The Customer Centricity Playbook. Instead, he cringes. Daniel Sills.

article thumbnail

13 Customer Service Trends of 2023 that Experts Are Talking About

JustCall

Leveraging Social Media and Digital Channels for Customer Service Social media platforms such as Twitter, Facebook, Instagram, and YouTube play an increasingly important role in marketing, advertising, and customer service.

article thumbnail

Everything You Have To Know About Exceptional Customer Service

LiveChat

In this post, I’ll show you what the most important customer service traits for your customers, for your business and for your revenue are. #1. Exceed your customer’s expectations. There is a huge difference between being customer-focused and customer-centric. Well, the response is one: big data.

article thumbnail

Brand matters… now more than ever

C Space

Charles Trevail is the Global CEO of C Space and Interbrand as well as the host of Outside In , a customer centricity podcast. A leader in the consulting world for more than 20 years, Charles has a successful track record of reinventing companies, brands, and experiences through co-creation and collaboration with customers.

article thumbnail

Can Artificial Intelligence Drive Customer Loyalty?

CSM Magazine

Customer-Centric Culture. Due to customer-centric companies like Amazon and an increased personalization of offers, now people accept nothing less than playing the role of captain in the retail journey. The mass-production, one-size fits all era is being replaced by highly customized products and services.