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Business-to-Business Customer Experience Advice Highlights

ClearAction

All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C. ” B-to-B Customer Journey Maps: New Wisdom. ” Business-to-Business Customer Experience Strategy for 2016 & Beyond.

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Do Customers Experience Your Internal Collaboration — or Lack of It?

ClearAction

” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. B-to-B Customer Journey Maps: New Wisdom. Business-to-Business Customer Experience Strategy for 2016 & Beyond. They ask themselves, “What do you see and how are you moving the needle?”

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Customer-Centric Marketing: Step-Up Performance

ClearAction

As such, customer experience tools are being embraced by marketers: journey mapping, personas, single view of the customer, story-telling, customer life cycle management, and customer lifetime value. Half of B2C companies and a third of B2B companies have a dedicated customer experience budget.

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Contact Center Technologies 2017: find out what 23 experts say

RichCall

Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016. However, in 2016 Forrester has already reported that. With IoT, presenting a single view of the data becomes easier whether you are a B2B or B2C company. Customer Journey Maps. Teresa Cottam. Self-service.