2016 B2C Customer centricity Journey mapping 
ClearAction
OCTOBER 25, 2018
Customer-Centric Marketing: Step-Up Performance Lynn Hunsaker. Customer-centric marketing is necessary, yet far from sufficient — from customers’ and investors’ perspectives. Typical roles adopting customer-centric marketing are in the marcom area: digital, content, automation, intelligence, retention, advertising.
RichCall
SEPTEMBER 13, 2017
Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016. According to Teresa, contact centers will need to: move beyond supporting all channels (omnichannel) seamlessly to becoming a hub of customer interactions for the enterprise. However, in 2016 Forrester has already reported that.
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