2016 B2C Journey mapping Sales 
ClearAction
DECEMBER 31, 2015
All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C. ” B-to-B Customer Journey Maps: New Wisdom. ” Business-to-Business Customer Experience Strategy for 2016 & Beyond.
ClearAction
OCTOBER 25, 2018
As such, customer experience tools are being embraced by marketers: journey mapping, personas, single view of the customer, story-telling, customer life cycle management, and customer lifetime value. Half of B2C companies and a third of B2B companies have a dedicated customer experience budget.
RichCall
SEPTEMBER 13, 2017
Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016. Wade Wiant , Vice President of Sales and Channels at Mediu. However, in 2016 Forrester has already reported that. For now, the consumer market is all about driving sales, either online or in-store. Teresa Cottam.
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