2016 Analytics B2C Journey mapping 
ClearAction
OCTOBER 25, 2018
As such, customer experience tools are being embraced by marketers: journey mapping, personas, single view of the customer, story-telling, customer life cycle management, and customer lifetime value. Half of B2C companies and a third of B2B companies have a dedicated customer experience budget.
RichCall
SEPTEMBER 13, 2017
Dimension Data’s 2016 Global Contact Centre Benchmarking Report, © Dimension Data 2013-2016. However, in 2016 Forrester has already reported that. With IoT, presenting a single view of the data becomes easier whether you are a B2B or B2C company. Customer Journey Maps. Teresa Cottam. Self-service.
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