Remove 2013 Remove Customer centricity Remove Customer emotions Remove Customer Experience
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You Can’t Legislate Customer Centricity

Beyond Philosophy

One interesting bit of his speech touched on an important issue for Customer Centricity: data breaches. If they have the need to legislate, then lags in notifying Customers must have happened so many times they feel the need to put it in law! This is a law for the “non-Customer centric” organizations.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. 16 July 2013. It is a paradox to be sure, and one commonly referred to as the Paradox of choice. The Paralysis of Too Much Choice.

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Is Home Delivery the Right Marketing Strategy?

Beyond Philosophy

According to analysts, online home grocery market was worth almost $275 Billion in 2013. If the success and dollar in the UK are any indications, home delivery of goods, groceries or otherwise, could be an enhancement to the Customer Experience in the US. UK Home Delivery for Groceries is Big Business.

Marketing 221
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Loyalty Programs!?! We Don’t Need No Stinkin’ Loyalty Programs!!!

Beyond Philosophy

They should want this because study after study shows the financial rewards of having loyal customers. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. Trader Joe’s does not have a customer loyalty program. In the U.S.,

Airlines 274
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What Target Is Doing to Regain Consumer Trust – – And One of The Most Effective Things They (and GM) Could/Should Do

Beyond Philosophy

That opportunity has been available for companies which have experienced negative press and impaired customer perception, such as Toyota, JetBlue, and FedEx. And, personalization truly optimizes the overall customer experience, perhaps its most important benefit.

Wireless 257
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6 Key Factors to Improve Customer Retention

aircall

In 2013, an inventor named Jamie Siminoff appeared on the hit TV show, Shark Tank , hoping to land an investor for his company. Many look to the company for ways to improve customer retention. It’s our job every day to make every important aspect of the customer experience a little better.”. Professional Services: 84%.