Beyond Philosophy
JANUARY 26, 2015
Immediate notification that includes next steps for Customers is the standard protocol for Customer-centric companies in the event of a data breach. Target , who suffered the data breach in 2013, knows the importance of this immediate and comprehensive action. Five Insights on How to Build a Customer-Centric Organization.
Beyond Philosophy
NOVEMBER 4, 2014
Resolving the paradox of choice should be a priority for most organizations that want to design a Customer Experience that creates a feeling of satisfaction instead of one of angst and remorse. 16 July 2013. It is a paradox to be sure, and one commonly referred to as the Paradox of choice. The Paralysis of Too Much Choice.
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Beyond Philosophy
FEBRUARY 3, 2015
Helping your Customers make a decision is an important element in your Customer Experience design. All channels for your Customers make up your Customer Experience, including websites. When you find that Goldilocks sweet spot, however, it is Customer Experience gold. 25 March 2013.
Beyond Philosophy
AUGUST 15, 2019
This oft-quoted line from Peter Drucker is more pertinent today than ever concerning Customer Experience strategy. Every marketer should measure their performance in Customer Experience to understand what drives value for customers. . We discussed measuring Customer Experience correctly in a recent podcast.
Beyond Philosophy
NOVEMBER 3, 2014
According to analysts, online home grocery market was worth almost $275 Billion in 2013. If the success and dollar in the UK are any indications, home delivery of goods, groceries or otherwise, could be an enhancement to the Customer Experience in the US. UK Home Delivery for Groceries is Big Business.
Beyond Philosophy
JUNE 29, 2015
That opportunity has been available for companies which have experienced negative press and impaired customer perception, such as Toyota, JetBlue, and FedEx. And, personalization truly optimizes the overall customer experience, perhaps its most important benefit.
Beyond Philosophy
JUNE 11, 2015
They should want this because study after study shows the financial rewards of having loyal customers. Some companies reach this goal through superior value delivery, built on quality products and services and positive, consistent customer experiences. Trader Joe’s does not have a customer loyalty program.
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