The New Strategic Growth Blueprint for Successfully Reimagining Market Research
C3Centricity
MARCH 25, 2024
years) slightly better off than B2C (4.1 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. However, those with over ten years experience showed slightly lower levels of churn (17.8% years, roughly on par with the rest of the C-suite (4.4
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