C3Centricity

MARCH 25, 2024

years) slightly better off than B2C (4.1 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. However, those with over ten years experience showed slightly lower levels of churn (17.8% years), with B2B companies (4.4

Marketing 90

Marketing B2C B2B Consulting 90

C3Centricity

MARCH 21, 2024

years) slightly better off than B2C (4.1 The BCG Analysis: A few years after the CEB study, BCG (Boston Consulting Group) updated their own analysis of research they first ran in 2009. However, those with over ten years experience showed slightly lower levels of churn (17.8% years), with B2B companies (4.4

Marketing 62

Marketing B2C B2B Consulting 62

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. Beyond Philosophy provide consulting, specialised research & training from our Global Headquarters in Tampa, Florida, USA.

B2C 341

B2C B2B Wireless Customer centricity 341