A Guide to Retention Marketing
SmartKarrot
SEPTEMBER 3, 2021
You have a solid product. Naturally, you want new users to experience it. But you also want your former users to consume it and engage with its offerings. How do you make that happen? The answer is simple — retention marketing. Retention marketing is so effective that SEMRush states that a loyal customer usually spends 67 percent in their 31st-36th month on a brand rather than in the first six months of use.
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