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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”. Your existing customers are far easier to upsell. That’s a much bigger chance that you are going to get to yes if you have a loyal customer base to ask for the order.

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Four Ways to Create Emotionally Moving Experiences for Your Customers

inmoment

Today we’re going to touch on four ways that companies can create more emotionally meaningful experiences : Identifying CustomersEmotional State(s) of Mind. Evaluating Emotions’ Impact on KPIs. Shifting Customer Emotions. Method #1: Identifying CustomersEmotional State(s) of Mind.

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Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Over the last 20 years, I have been pushing that emotions are a critical part of experiences. Customer Emotions are a significant influence on the value your experience provides. Evoking those that drive value would help customer loyalty and drive value for your bottom line. . They want to upsell, cross, sell, whatever.

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How Emotions Can Impact Customer Engagement

ProProfs Blog

While customer satisfaction and increased customer engagement are worthy goals, the path to attaining these is by crafting a strong emotional connection with the customers. Importance of Customer Emotions. Managing Customer Emotions in a Data-Driven World. Create Target Customer Personas.

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Stay-at-Home Customer Success Reading List

ChurnZero

From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. The Startup’s Guide to Customer Success: How to Champion the Customer at Your Company. Customer Success Around the Web.

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Winning the Battle Against Customer Churn with Conversation Intelligence

JustCall

Common Causes Behind Customer Churn Did you know that it costs almost 7X more to acquire new customers? Lost customers equal to lost revenue. Don’t let your customer experience become a cost center, when it can serve as a powerful channel for upselling and cross-selling opportunities.

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5 Key Benefits of Customer Journey Mapping

VocalCom

Through an analysis of quantitative data and anecdotes from both customers and employees, brands may develop comprehensive maps that reflect the customer’s motivations and sentiments along the journey from potential to loyal customer. Here are five key benefits of customer journey mapping. Understanding customer emotions.