Beyond Philosophy
DECEMBER 25, 2017
Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone. Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.
Beyond Philosophy
JUNE 25, 2020
You can have a brilliant, entertaining ad that’s concise and emotional for a product, but if people don’t remember it when they are making a buying decision, it failed. For example, when a customer has to repeat their account of poor service over and over, you are reinforcing that lousy memory and making it worse.
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Beyond Philosophy
SEPTEMBER 26, 2019
At Beyond Philosophy, we have always tried to be at the cutting edge of Customer Experience, pushing the boundaries. In my first book, I wrote about customers’ emotions and the emotional experience. Saying the same thing as everybody else is not going to get in The New York Times.
ThriveableBiz
NOVEMBER 13, 2023
All because they didn’t want to go deeper into their customers’ emotional drivers. But we make Customer-Driven Innovation accessible to all. Backed by our unique mix of Marketing, Market Research and Media & Entertainment methods. That day, we decided not to be involved in this type of insights-gathering again.
Beyond Philosophy
JUNE 1, 2015
Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Data collected from the programs can offer competitive opportunities.
CSM Magazine
APRIL 20, 2021
Analyzing human behaviors allows brands to understand what their customers want, and most importantly, why they think this way. By using the right consumer insights platform, businesses can understand and acknowledge consumer behavior to engage customers emotionally. Let’s take an example of some brands using consumer insights.
aircall
FEBRUARY 24, 2017
We can consider customer engagement to be the combination of the above emotional requirements, and of appropriate CX choices which enable customers to act upon this emotional rationale. Here are ways to develop a customer engagement strategy which articulates and satisfies customers’ emotional and practical expectations.
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