ClearAction

NOVEMBER 16, 2017

Penney’s case, its core customers appreciated getting good deals through discount sales. Ellen DeGeneres polarized its core customers: some loved the modern, humorous tone, and others felt a clash with their conservative views. One mis-step by any function — legal, facilities, safety, marketing, IT, etc. —

Customer Experience 76

Customer Experience Chief Customer Officer Customer centricity Airlines 76

ClearAction

SEPTEMBER 16, 2016

10 Silos Impact Customer Experience Lynn Hunsaker. This might be the highest-ROI effort of your customer experience council, chief customer officer, chief operating officer — or better yet, every employee. And the pain of business silos is well-known to everyone, whether employee or customer.

Customer Experience 106

Customer Experience Chief Customer Officer Surveys Journey mapping 106

Tenfold - Contact Center Blog

NOVEMBER 30, 2017

With evolving customer expectations and service complexities, contact centers are poised to deliver strategic value and profitability to organizations. Many customer service departments are actively implementing strategies, enabling their companies to achieve healthy growth in the face of challenging market conditions and intense competition.

Call Center 56

Call Center Customer Support Customer centricity Contact Center 56

SmartKarrot

APRIL 8, 2022

This is where the COO or the chief operating officer comes in. Though the role is not a new one like the Chief Customer Officer , there have been massive changes and extensive transformation over the years. Engage in financial review and planning to meet company benchmarks. Building Operational Strategy.

Chief Customer Officer 10

Chief Customer Officer Benchmark Banking Employee engagement 10

Netomi

JANUARY 5, 2022

Her areas of expertise include market research, program management, marketing, instructional design, and training. Prior to joining Temkin Group, she implemented the CX strategy and managed the Voice of the Customer program for Crowe Horwath LLP, one of the top 10 public accounting and consulting firms in the US. Barry Dalton.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Comm100

SEPTEMBER 22, 2016

Chief Customer Officer 2.0: How to Build Your Customer-Driven Growth Engine by Jeanne Bliss. This book will show you how to launch a proven framework through customer experience expert, Jeanne Bliss’s, five-competency model. After all, customer loyalty is what will generate long-term revenue for your company.

Customer Service 70

Customer Service Gamification Consulting Consulting 70

ClearAction

APRIL 29, 2020

If “customer experience” has innumerable interpretations, the same can likely be said about the ideal role of the Head of Customer Experience. This position may also be known as Chief Customer Officer or VP of Customer [fill-in-the-blank] (e.g. Certified Customer Experience Professional (CCXP).

Customer Experience 71

Customer Experience Chief Customer Officer Customer centricity Enterprise 71

GetFeedback

JANUARY 19, 2020

The brand invites the customer to complete a survey after a touchpoint, at the end of a completed experience, or periodically to assess the overall relationships. They can range just a single yes/no question to elaborate market research tools. The main weakness of surveys is they tend to get input from very happy or unhappy customers.

Surveys 146

Surveys Journey mapping Feedback B2B 146

Pointillist

JUNE 6, 2018

Is it within Marketing, Operations or some other function? I’ve got clients where the Chief Customer Officer reports directly to the CEO and where CX teams report to Marketing. They also use customer lifetime value(CLV), share of wallet, and retention. Annette: It’s a mixed bag.

Journey mapping 40

Journey mapping Customer Experience Chief Customer Officer Metrics 40

Customer Guru

DECEMBER 13, 2017

Mapping the customers for each department gives a clear view of how the department’s work impacts the customer experience of the end customer, who is most likely being served by the sales and account management department. The best way to achieve this is to build a Customer Journey Map (CJM).

Customer Experience 119

Customer Experience Chief Customer Officer Customer centricity Coaching 119

Lumoa

APRIL 24, 2018

I'm also concerned about a) it's a poor diagnostic, b) it turns a customer's story into a number, and c) that the arguments for Customer Effort Score also have merit. Sue Duris Customer Experience and Digital Marketing Consultant. Include NPS with CSAT, CES, FCR, employee engagement, emotion, etc.

Consulting 135

Consulting Consulting Metrics Feedback 135

Answer Dash

APRIL 16, 2019

It places the horse before the cart, conveying that the end is customer lifetime value growth, and the means is meeting or exceeding customer expectations. This simplifies employees’ daily decisions in alignment with corporate strategy. She led customer experience & marketing at Applied Materials and Sonoco.

Customer Experience 76

Customer Experience Chief Customer Officer Enterprise Journey mapping 76