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5 Ways Big Data Can Improve the Customer Experience

VocalCom

In addition, contact center metrics such as average handling time and first contact resolution provide data on how the customer experience is affected by service practices. Here are five ways big data can be used to improve the customer experience. Big data is also critical to implementing targeted marketing practices.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. Tomasz notes that most companies look at post-experience metrics such as the fraction of tips over the total bill, the number of reservations made on OpenTable or exit survey results. The problem with this data is that it points to lagging indicators. Gather the data.

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Opentalk 2017: Turning Big Data into Big Decisions

Talkdesk

Turning Big Data into Big Decisions. Tomasz notes that most companies look at post-experience metrics such as the fraction of tips over the total bill, the number of reservations made on OpenTable or exit survey results. The problem with this data is that it points to lagging indicators. Gather the data.

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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

Artificial intelligence marketing (AIM) is an innovative way for marketers to bridge the gap between data science and execution. AIM will allow brands to dive deep the realm of keyword search, blogs, customer surveys, social media profiles and all sorts of other online data.

Marketing 498
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Why Access to Customer Data is Essential for Sales Performance

aircall

By 2025, global data is projected to grow to 175 zettabytes. What happens to all this data? For some businesses, they use this customer data to gain unique insights to improve things like sales performance or the customer experience. Data can also be used to analyze or guide decision-making and future activities.

Sales 62
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Monitoring the latest contact center trends 2021

Spearline

At Spearline, many of our customers have contact centers situated worldwide, used for customer service, sales, and product information. In a survey conducted by CGS , it was interesting and reassuring to know that customers still rely on voice as their number one method of communicating with a customer service agent.

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Guest Blog: Which Road Is Your Customer Experience On?

ShepHyken

Now I always create a diary event with the details to ensure it prompts me when a company has missed their SLA and I should be following up – usually with a phone call as they have now let me down again! 67% of customer churn is preventable if the customer issue was resolved at the first engagement.’ – ( Source – ThinkJar Survey).