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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

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7 Step Customer Success Strategy for Higher Lead Conversion and Customer Retention

Totango

Set success goals for each stage of your customer journey map. Set Success Goals for Each Stage of Your Customer Journey Map. To put your goals of promoting customer success into action, you can define benchmarks that measure success in quantifiable terms. Proactively guide customer growth.

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The Ultimate Client Onboarding Checklist for CS Teams

Totango

Thus, in your customer journey map , onboarding fills in the gap between your customer’s conversion to a premium buyer and their adoption of your product into their daily workflow. It also promotes higher product usage, increases the likelihood of upselling purchases and encourages customers to become enthusiastic brand advocates.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Customer engagement can occur at any point in your customer journey where clients interact with your brand – before or after purchase. A low NPS tends to indicate low engagement.

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7 Great Customer Engagement Ideas

Totango

By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Use your customer journey map to plan events that trigger customized offers. Reward Customer Loyalty.

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How Should Customer Success Leaders Enable Their Teams? What Are Some Great CS Benchmarks to Attain?

SmartKarrot

In addition to this, we will also highlight some great CS benchmarks that every Customer Success team should aim to achieve. Map Out Customer Journey – Customer journey mapping is not only a good way to develop a deeper understanding of your customers but also to analyze your CS team’s performance.

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How to Increase Revenues with a Better Renewal Process

CSM Practice

A TSIA benchmark study on renewal rates showed that there is a 13.7 Per TSIA latest industry benchmark, dedicated renewal teams, automation, and communications boost contract renewal rates by up to 3 points for all surveyed members, and to 10 percentile points for software and hardware businesses. Customer-centric journey mapping.