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How to be customer-centric in FMCG when you don't own the buying experience

Hello Customer

One solution is to print a QR code on the packaging that leads to a survey. Net Promoter Score) survey will already point you towards some insights about why people love your brand. (Net Net Promoter Score) survey will already point you towards some insights about why people love your brand. Check out our free ebook about NPS

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Top Five Obstacles to Customer Centricity #1 Silo’d Organisations

Peter Lavers

This is particularly an issue in B2C companies, as it comes out 3rd amongst B2B respondents. I use different systemic models for B2C, B2B and Public Sector/Not For Profit (NFP). Please note, however, many NFP organizations consider themselves closer to the B2C/commercial model embodied in SCHEMA – in which case that’s the one I use!

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How Will People Contact Companies Next Year? Beware Cohort Behavior Studies

Fonolo

Every year, many analyst firms and research groups try to illuminate the future with surveys. And one of the most common ways to present results from those surveys is via the cohort chart. As you can see, we like cohort survey charts, too! eBook: The ROI of Call-Backs for Your Call Center. Beware the Cohort Study.

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Are Smart Things Really Smart or is it Just Smart Marketing?

C3Centricity

According to Korn Ferry’s 2019 CMO Pulse survey, “As the champion of the customer, it is not surprising that CMOs cited customer centricity as their top strategic priority. The survey also found that 41% of CMOs see strategic thinking as the top capability gap they are focused on developing in their direct reports.”

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CES & NPS: other ways of measuring customer feedback

Babelforce

Imagine you surveyed 100 customers. But if you surveyed the 100 customers and only 20% were detractors, your NPS score would jump up to 30 – representing a 20% greater chance your customers will recommend you to a friend. And of course, you need a good way to deliver your surveys. Like this: (no. 50% – 40% = 10).

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New Report: Improve The B2B Buying Process With Social Proof Marketing

Influitive

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. The days of social media being a B2C-only marketing tool are long gone.

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10 Steps to Learn How to Start an Online Store

JivoChat

B2C, B2B, SaaS (software as a service), physical products, services? A product isn’t always a physical item, it could also be an ebook, and a subscription, for example. Many of them are even willing to pay more if the service is worth it, as the Achieving Customer Amazement Survey Report , from 2021, showed.