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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Offering customized upsells geared toward customer needs and product usage patterns.

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B2B Customer Segmentation: Six Best Practices

Totango

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

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MarTech Interview with TeamSupport CEO Robert C. Johnson

TeamSupport

In 2008, when working for a former company where they could not find a true B2B (business-to-business) customer support solution, my colleague and TeamSupport Co-founder, Eric Harrington , and I set out to build one. At the time of development, there were no other B2B-focused support solutions, rather primarily ticketing management companies.

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Everything you need to know about Customer Success Software.

CustomerSuccessBox

Now that you’ve chosen to read this article, I suppose you are already aware of the weightage that the Customer Success function holds for your SaaS business. Under all the fancy showbiz lies the fact that running a SaaS business is very challenging. Benefits of having a Customer Success Software for your SaaS business-.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Yet what happens after the initial sale isn’t always top of mind for most businesses.

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The two most important stages of customer lifecycle management in uncertain times

ChurnZero

Second, growth during times of uncertainty is most likely to come from cross-selling and upselling. For example, Forrester says just “11% of B2B decision-makers” say metrics for customer retention and loyalty are tracked by marketing leaders. Yet what happens after the initial sale isn’t always top of mind for most businesses.

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How to Deliver a Personalized, Automated Customer Experience

Solvvy

Premium Service for Premium Customers. Automation and personalization also serve an important role in retention, sales enablement, and upsell opportunities. This intelligence also gives the opportunity for companies to upsell advanced support packages and seamlessly integrate them into existing support platforms. .