Why a VOC program is vital to your B2B business – by Kimberly Holbrook
ijgolding
NOVEMBER 13, 2018
For a B2B company, the ability to retain clients can be the difference between success and failure. Here we look at why VoC is important for B2B, and how it should be used in order to be provide value. WHY VOC WORKS WELL FOR B2B. VoC has been an invaluable tool in the B2C for many years.
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