5 Steps Toward a Successful Self-Service Strategy
TechSee
OCTOBER 29, 2019
In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. Once implemented, closed loop feedback using data-driven analytics should be incorporated into evaluating and refining the self-service strategy. But it turns out that not all self-service options are created equal.
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