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CX that Fits Like a Glove? Top 6 Takeaways from Netomi’s eCommerce Customer Service Benchmark Report

Netomi

Prioritizing depth over breadth, we zeroed in on the top 10 B2C (business-to-consumer) eCommerce companies. To connect with customers wherever they are, a robust multichannel support strategy that spans channels is key because this is where the modern customer is. This time around, we opted to narrow our scope of focus.

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Making a success of Twitter customer service

Eptica

million tweets every month sent to B2C companies. The 2015 Eptica Multichannel Customer Experience Study found that 81% of UK brands were on the network, yet only 41% provided a successful response to a basic customer service question sent to their corporate Twitter handle. times over the past two years. That makes over 4.5

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5 Steps Toward a Successful Self-Service Strategy

TechSee

In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. Self-service is finally coming of age, with leading enterprises embracing the paradigm of customers helping themselves. But it turns out that not all self-service options are created equal.

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A CIO’s Role in Disruptive Technologies

Interactions

While the intention was right, it brought forth a disjointed multichannel experience which the customers hate. Understanding that Conversational AI is necessary for any B2C company is the first step, but there are other complexities for a CIO to reflect on. . How to Select Your Conversational AI Partner.

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B2B Marketing Attribution: the ultimate guide

Infinity

B2B marketing attribution can be trickier than B2C. Can it provide accurate multichannel attribution? Marketing attribution involves creating a set of rules that enable you to understand which touchpoints in the customer journey have the greatest impact on conversion, by assigning value to each.

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Aircall’s 2018 Customer Support Strategy Survey

aircall

And B2C customer support leaders will also enjoy comparatively big balances. While only 22% of Nonprofit respondents and 33% of B2B respondents reported plans for a budget increase this year, 45% of their B2C counterparts said the same. To a lesser extent, financial support also proved to be a product of team size.

Surveys 54
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How to Evaluate Which Customer Service Channels to Prioritize

aircall

In this article, we’ll go through everything you need to know to select the best multichannel mix for your customers’ needs, including: 1. Want to know more about how to balance your multichannel customer service communications? However, with many customer support channels available, choosing the right one(s) can be complicated.