article thumbnail

Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

Gartner provides various statistics showing that reducing customer effort can greatly impact customer retention and even reduce costs. In the process, B2B and B2C customers from the US, Canada, UK, Europe, the Middle East, and East Asia answered 1m+ survey questions.

article thumbnail

5 Steps Toward a Successful Self-Service Strategy

TechSee

Self-service is finally coming of age, with leading enterprises embracing the paradigm of customers helping themselves. In fact, Gartner predicts that by 2020, 10% of initial B2C interactions will be virtual, up from less than 1% in 2019. But it turns out that not all self-service options are created equal.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2019 CX Retrospective: The Year of Value Metrics

Mindtouch

CX-focused MindTouch customers can see yearly savings from $10K-100K (B2B) and $1M-20M (B2C). To drive customer lifetime value, we first had to look inward. We’d like to first share the results of our own audit, which we ran to make sure our so-called value metrics aligned with what we recommend for our customers.

Metrics 62
article thumbnail

What is CSAT? Customer Satisfaction Score Definition & Measurement

Nicereply

While both NPS and CSAT focus on customer sentiment, NPS is more forward-looking and takes into account the customer’s broader relationship with the company. CSAT vs Customer Effort Score (CES) : CES focuses on how effortlessly customers can accomplish their goals with your brand.

Metrics 59
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Actionability is also, as we believe, one of the essential aspects of customer experience management. Long-term actions are based on the analytics results of customer feedback. Later, communicate the changes and improvements you’ve done based on customer feedback back to your customers.

article thumbnail

What is Customer Engagement?

Mindtouch

According to the same report from Marketo, 74% of B2B consumers and 56% of B2C consumers think it is important to have their profile data integrated across all touchpoints. That is, customers expect you to already know a lot about them however and whenever they reach out. Six strategies for improved customer engagement.

article thumbnail

What is Customer Experience? Complete Introduction to CX

PeopleMetrics

The field of customer experience is constantly evolving alongside the broader business environment. Here are a few trends we're seeing : Increased investments in AI technology, like text analytics and automated service recovery, to streamline elements of the CX process. Customer effort score (CES).