When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

A couple of years ago, our local newspaper, The Philadelphia Inquirer, ran a disturbing story about how a mortgage loan company in Phoenix had sent spam advertising messages which appeared on the screens of thousands of wireless phone customers. This means that an advertiser can simply choose any three digit prefix in an area code and send a message to 10,000 people by changing the last four digits after the prefix. Michael Lowenstein, Ph.D.,

How AI Improves Customer Lifetime Value and Makes It a Primary KPI

Answer Dash

With fragmented audiences, expensive advertising, and fierce competition, marketers must become more strategic in how they view customers’ revenue potential. In other words, it’s the entire amount of revenue you make from a customer like John throughout their life cycle.

Inside Customer Success: Winning by Design

Amity

We are about to launch our second course designed for CSM’s and Account Managers in charge of expansion revenue. What I mean by that is, if you look at the traditional sales funnel it stops at Closed Won, but in SaaS 75% of your revenue potential comes after the initial sale.

SaaS 94

CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

But how were companies to manage, track, and convert an ever-growing number of interactions into revenue? Whether a company is selling to businesses, consumers, or both, marketing software can help automate the process and bring in greater revenue.

CRM 70