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How AI Improves Customer Lifetime Value and Makes It a Primary KPI

Answer Dash

With fragmented audiences, expensive advertising, and fierce competition, marketers must become more strategic in how they view customers’ revenue potential. They may occasionally send out a newsletter or collaborate with sales on an upsell campaign, but for the most part, it’s off to the races to find the next John.

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CRM, Social Media, Marketing and More — Everything You Need to Know About Customer Engagement Software

Comm100

It also gives companies the opportunity to upsell products, and convert leads. Social media marketing (paid and unpaid social media advertising). Account marketing (marketing geared toward accounts with the greatest revenue potential). Search marketing (attracting customers with a high search ranking).

CRM 48