Beyond Philosophy

FEBRUARY 5, 2015

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. These are almost guaranteed not to be memorable, not to be talked about (unless neutrally or negatively), and not creating outside-in advocacy and value creation. They market, and create experiences, within the branded vision.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Beyond Philosophy

FEBRUARY 16, 2015

As a long-time believer in the power of word-of-mouth and brand favorability in b2b and b2c marketing ( [link] and [link] ), he deserves a sincere thank you for bringing this insightful piece of work to everyone’s attention. How does paid advertising compare to WOM in driving results? How do offline WOM and online WOM compare?

Marketing 398

Marketing Advertising B2C Customer advocacy 398

Beyond Philosophy

AUGUST 30, 2016

Fully allocated costs may well show that the profit in a transaction with a customer that comes back voluntarily may be 10 times the profit realized from a customer that responds to advertising and other persuasion.” This quote appeared in Customer Retention (ASQ Press, Milwaukee, WI, 1995, p.

B2C 150

B2C B2B Customer advocacy Consulting 150

Customer Guru

AUGUST 21, 2018

Continuing with our list (in alphabetical order) of customer experience (CX) influencers (experts, consultants, and authors), we are sharing a few names of leaders leaders that every CX enthusiast must follow and take inspiration from. John is an “Ex-Disney Guy” and Customer Experience Coach.

Customer Experience 115

Customer Experience Journey mapping Consulting Consulting 115

aircall

JUNE 30, 2021

It’s our job every day to make every important aspect of the customer experience a little better.”. While the importance of customer retention is undeniable, many companies struggle to develop strategies that allow them to hold on to their existing customer base. However, they often handle large volumes of customers.

Customer retention 62

Customer retention Customer advocacy Wait times Brand ambassadors 62

ChurnZero

FEBRUARY 1, 2019

“That success imperative in education is what makes me excited to enhance every step of the Ellucian customer experience, and partner with institutions across the globe to maximize the value of their technology investments.”. Most recently Gregg served as the Director of Customer Success and Experience at Zipwhip.

Chief Customer Officer 53

Chief Customer Officer SaaS Education Customer advocacy 53

Beyond Philosophy

SEPTEMBER 13, 2016

Based on broad WOM program experience with b2b and b2c clients around the world, I’ve developed four general ‘rules’ for accomplishing this: 1. This is true, of course, in both b2b and b2c environments. You Also Might Like… B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?

B2C 341

B2C B2B Wireless Customer centricity 341