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Using CRM for Key Account Management is a Losing Proposition

Kapta Customer Success

Key account management requires a formal process and technology to support it. Learn what account management processes CRM doesn’t support and which software does.

CRM 59
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Salesforce is Not Suited for Account Management

Kapta Customer Success

Are you forcing your account managers to use pre-sale tools to do post-sale activities? If you’re one of the 22.9 percent of businesses using Salesforce, this might be you.

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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

This puts account management teams under duress. This leaves account managers overloaded with more to do than is effectively possible. Is your company doing more with less? They are tasked with protecting and growing your most valuable customers while their portfolios expand, and their teams shrink.

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How Account Managers Can Master Difficult Conversations

Kapta Customer Success

Account managers are tasked with protecting and growing revenue while driving customer outcomes and maximizing customer lifetime value. This puts both customers and account managers under pressure to continue meeting prior goals with fewer resources. Customer engagement is a high-stakes venture.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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Deepening Client Connections: Relationship Management Mastery for Account Managers

Kapta Customer Success

Client relationship management is an essential skill for account managers. Deepen client connections by setting mutually beneficial expectations.

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CRM for Key Account Management | Not the Right Tool

Kapta Customer Success

Ninety-nine percent of surveyed business leaders say trust is essential to build long-term client relationships, according to Mercuri’s report on The Future State of Trust.

CRM 45