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A Positive Customer Experience by Tailoring Communications

CSM Magazine

Konstantin Selgitski, Chief Marketing Officer at Apifonica explores how to make it easier for customers to get what they want, when they want and to ensure a positive customer experience. By 2028, recent research forecasts that 70-80% of online purchases will be made using mobile devices. Within a decade, consumers will also be shopping using VR headsets, combining the experience of real-life store shopping with the comfort of home. Customer Service Articles