Totango

FEBRUARY 11, 2022

Delivering a satisfying B2B customer experience is key to staying competitive in today’s SaaS market. Here, we’ll outline a strategic roadmap to developing a winning B2B customer experience strategy. First, we’ll take a look at what B2B customer experience is and why it’s an important priority.

B2B 109

B2B Customer Experience B2C SaaS 109

Peter Lavers

NOVEMBER 16, 2017

This change has been complemented by the move to purely digital products in some categories e.g. music downloads, ebooks / enewspapers / emagazines, movie streaming, SaaS. Which brings us to what marketers are now talking about – the omnichannel customer experience. So, is omnichannel just well-connected multi channel?

Customer centricity 183

Customer centricity Automotive Finance Marketing 183

Lumoa

FEBRUARY 9, 2023

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

Customer Experience 178

Customer Experience B2C Journey mapping B2B 178

aircall

MARCH 19, 2021

By 2025, global data is projected to grow to 175 zettabytes. For some businesses, they use this customer data to gain unique insights to improve things like sales performance or the customer experience. It produces a customer database that is accessible by other SaaS software and systems that your company uses.

Sales 62

Sales CRM Marketing Best practices 62

Netomi

FEBRUARY 28, 2022

Women of Influence: 25 Innovative Customer Experience Leaders. As the COVID-19 pandemic disrupted many industries worldwide, customer experience proved to be more important than ever. Alexandra has more than 20 years of professional experience in Customer Care, Contact Centers and Customer Experience.

Chief Customer Officer 64

Chief Customer Officer Customer centricity Technical Support Contact Center 64

SmartKarrot

JANUARY 4, 2023

Net promoter score (NPS) is one of those must-have metrics for customer experience. It shows the loyalty a customer feels for an organisation and how many customers think this way. According to Gartner, “over 75% of companies will abandon as a measure of success for customer service and support NPS measurement by 2025”.

SaaS 10

SaaS Benchmark B2B Metrics 10