Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

SaaS 94

SaaS Journey mapping Best practices Customer advocacy 94

CustomerSuccessBox

DECEMBER 9, 2021

Check your calendars, 2022 is just around the corner! This article aims to compile the key Customer Success KPIs we have to look out for in our Customer Success journey in 2022. Customer Success is more relevant to your business more so for SaaS companies and you need to understand the nuances of the roadmap forward.

SaaS 52

SaaS Benchmark Customer advocacy Upselling 52

CustomerSuccessBox

FEBRUARY 7, 2022

And it calls for customer success software which is a higher version of customer relationship management software – CRM, that is curated to gauge specific goals of driving success, and especially to cater to SaaS businesses. Brief on customer success management software. Customer Service Management Software.

Management 52

Management Customer advocacy CRM Upselling 52

SmartKarrot

MARCH 28, 2022

While digital marketing still holds a lot of relevance, several other marketing strategies have emerged. For instance, there is influencer marketing – one of the most popular techniques of marketing today. Customers tend to believe the testimonials of an influencer (much more than the visually appealing ads).

Marketing 10

Marketing Customer advocacy B2B Advertising 10

ChurnZero

DECEMBER 2, 2021

It’s a wrap on ChurnZero’s 2021 BIG RYG Virtual – our online Customer Success conference. Sharon Winterton , VP Customer Success, Catalina Marketing. Watch the session: Battling Imposter Syndrome in Customer Success. Watch the session: Customer Advocacy as a Growth Engine. This is absolutely critical.

Customer advocacy 98

Customer advocacy SaaS Chief Customer Officer Sales 98

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Chief Customer Officer 21

Chief Customer Officer Coaching Customer centricity SaaS 21

SmartKarrot

DECEMBER 22, 2021

However, there’s also a shift in CS priorities as we move forward and the SaaS landscape evolves. Initially, customer success was built at the intersection of sales and marketing functions to create business value as an ancillary function to marketing, sales, and support to generate revenue. Like what you are reading?

Customer advocacy 19

Customer advocacy B2B SaaS Marketing 19