Best practices for building a perfect landing page for SEO and PPC
Infinity
MARCH 25, 2019
When deciding the purpose of your PPC marketing campaign, try to avoid vague goals like, “increasing sales”. An example of a vague goal: “I want to increase car sales with my PPC campaign.”. In the example below Gartner, a global research and advisory firm, is giving away an eBook for free. Aim for something more specific.
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